Pragya Raut — Growth, Content & Product Marketing

The problem I work on

The gap between what a product does and why anyone should care.

It is a hard gap to close, and it is where a lot of good B2B products lose people. These are the patterns I spend my time fixing.

Messaging that lists features. Buyers skim, nod, and leave without knowing what actually changes for them.

Launches as announcements. Without ICP clarity, a channel plan, and a story sales can repeat, a launch lands once and stops.

Content measured as volume. Posts ship on schedule, and pipeline stays flat.

Strategy split from execution. One team positions, another writes, and the message thins out in the handoff.

What I do

Positioning through pipeline, kept in one pair of hands.

The person defining the message is the same one writing it and running the campaigns behind it, so less gets lost along the way.

Positioning

Messaging that makes sense

Turning a feature list into a reason to care. Defining the ICP, sharpening the "why you," and writing the line sales can lead with and a buyer can repeat to their boss.

Go-to-market

Launches built to land

Audience, channel mix, timing, and the internal story that gets sales and product moving in the same direction.

Content & copy

Written to be read

Landing pages, cold email, video scripts, carousels, and long-form. Written for humans first and AI search surfaces second, with GEO and SEO considered from the start.

Growth

Measured on pipeline

Paid and organic campaigns, email and lifecycle, and sales enablement, with the numbers read honestly enough to change course when they say to.

Proof of work

Products and programmes I've taken to market.

Positioning, site copy, launch, and outreach across AI-native products and enterprise startup programmes. Every one of these is live.

WowLeads

GTM owned end-to-end GTM & Growth Owner

Allteam's AI-powered B2B lead intelligence platform. Owned ICP, positioning, messaging, content, and launch execution for SMB audiences across India and the US, plus email outreach copy, sequencing, and list strategy.

PositioningSite copyEmailLaunch

wowleads.com ↗ app.wowleads.com ↗

SocialPresence

Positioning & site copy owned Brand, Site & Copy

A done-for-you AI presenter and content service for founders and professionals. Owned the positioning and marketing site copy from the ground up across multiple full design passes.

Brand systemWeb copy

social-presence.in ↗

WowCreative

Outbound scripting owned Outreach Video Scripts

A full-service creative agency for SMBs and startups under the same founding team. Owned the outreach video scripts the agency uses to open and convert conversations with prospective clients.

Video scriptsCold outreach

wowcreative.co ↗

Cisco for Startups

GTM campaigns led Enterprise Programme · via Triloke / QMP

Cisco's global programme connecting startups to its ecosystem. Led GTM campaigns across web, email, social, and paid, building persona-driven content for technical and executive buyers mapped to funnel stages.

Enterprise GTMPersona contentPaid

startups.cisco.com ↗

NetApp Excellerator

GTM campaigns led Enterprise Programme · via Triloke / QMP

NetApp's global four-month programme for deep-tech B2B startups working in cloud, data management, and machine learning. Led GTM campaigns across web, email, social, and paid, and developed competitive positioning assets and customer success narratives to support enterprise sales.

Positioning assetsCustomer storiesEnterprise GTM

startup.netapp.in ↗

SuperAger ORO

Brand voice & content owned Content & Brand Voice

A longevity brand built around an 86-year-old persona centered on curiosity and resilience. Owned brand voice across site copy, reels, captions, and the content playbook the rest of the brand runs on.

Brand voiceContent playbook

superager1.netlify.app ↗

The craft, live

Same brief, two drafts.

Every team drafts with AI now. The useful part is knowing what to do next. Toggle between them.

Brief: launch line for a B2B lead-intelligence tool

Most sales teams struggle to identify high-intent leads in today's fast-paced market — our AI-powered platform seamlessly leverages cutting-edge data to unlock actionable insights and drive meaningful engagement at scale.

What changed

Cut the em dash Killed the "Most sales teams" opener Trimmed adjectives doing no work Landed one idea, plainly

How I work

Where I tend to add the most value.

How I work

A common alternative

Ownership

Positioning through execution in one pair of hands, so the message survives the handoff

Strategy, copy, and campaigns split across separate people or vendors

Buyer depth

Enterprise cycles (Cisco, NetApp) and SMB velocity, across India and the US

A single motion carried across every market

AI fluency

AI-native workflows in production, plus early POV on GEO vs AEO and AI search visibility

AI used mainly as a drafting shortcut

Writing

Journalism-trained, with the edit treated as the real work

First drafts published close to as generated

Sales alignment

Battle cards, competitive comparisons, and enablement sessions run first-hand

Assets handed over without the context behind them

How I work

From zero to launch, with a clear output at each step.

Step 01

ICP & clarity

Who actually buys, what they're comparing you to, and what they need to believe first.

Step 02

Positioning

The "why you" sharpened into language sales can repeat and a buyer can forward.

Step 03

Content & assets

Site copy, email, scripts, battle cards. The message carried consistently across every surface.

Step 04

Launch & growth

Channel mix, campaigns, and reading the numbers honestly enough to change course.

What lands on your desk

The actual deliverables.

Strategy is only useful once it becomes something a team can ship. These are the artefacts I produce.

Positioning & messaging docs

ICP definition, value props, and the core narrative everything else inherits from.

Landing page & site copy

Full page structure and copy, from hero through FAQ, built to convert not just describe.

Email sequences

Cold outreach and lifecycle flows with copy, sequencing, and list strategy.

Battle cards

Competitive comparisons and objection handling sales can use in a live call.

Pitch decks

Narrative-led decks for sales conversations and internal alignment.

Video scripts

Outreach and social scripts written for the first five seconds, not the last.

Content playbooks

Voice, pillars, and formats documented so the rest of the team can run without me.

Sales enablement sessions

Live walkthroughs on positioning and objection handling, run first-hand.

Campaign reporting

What ran, what moved, and what I would change next, in plain language.

Background

Enterprise accounts to startup growth.

Mar 2025 — Present

Senior Manager – Content & Communications (Business Unit Leader)

Outnovate / Allteamallteam.com ↗

Owned GTM end-to-end for WowLeads, Allteam's AI-powered lead intelligence platform: ICP, positioning, messaging, content, and launch execution for SMB audiences in India and the US.
Owned email outreach covering copy, sequencing, and list strategy, an effort that directly contributed to acquiring 4 new clients.
Owned content strategy and writing end-to-end across LinkedIn, Instagram, and video scripts, cutting creative deliverable time by at least 30% using AI-powered production workflows like HeyGen and Higgsfield.
Wrote early POV content on GEO (Generative Engine Optimization) vs AEO, tracking how brands show up in AI search surfaces like ChatGPT, Claude, and Perplexity.
Built battle cards, pitch decks, and competitive comparisons, and ran sales enablement sessions on positioning and objection handling.

Listed on Allteam's public Leadership Council under Creative & Communications

May 2023 — Feb 2025

Content Strategist & Client Servicing

Triloke / QMP

Led GTM campaigns for Cisco India, NetApp Excellerator, and Cisco for Startups across web, email, social, and paid channels.
Built persona-driven content for technical and executive buyers, mapped to sales funnel stages.
Developed competitive positioning assets and customer success narratives to support enterprise sales.

Jul 2022 — Nov 2022

Marketing Manager (US Remote)

Pinchforth

Owned content and GTM strategy for US startups including Supersapiens, Gentreo, and Pitch.me across web, email, and paid funnels, managing cross-border collaboration with product and design teams.

Jul 2021 — Mar 2022

Senior Operations Representative, Apple

Concentrix

Used customer data to improve upsell messaging and product education communications.

Education & certifications

Building the formal side, deliberately.

Jul 2026 — Jul 2028

PGDM in Business Management

XLRI Jamshedpur, evenings and weekends, alongside full-time work.

XLRI Jamshedpur

In progress

Product Marketing Alliance

Actively building deeper product marketing expertise: positioning, GTM, and launch execution.

Product marketing track

MICA

Advanced Certification, Digital Marketing

Applied digital marketing strategy and execution.

HubSpot

Content Marketing & Marketing Analytics

Two certifications covering content strategy and reading the numbers behind it.

JAGSoM

BA, Journalism, English & Psychology

How to write, and why people believe what they read.

Questions

Things people usually ask.

Are you a strategist or a writer?

Both, and that is the point. I define the positioning and then write the copy that carries it, so nothing gets diluted between the strategy deck and the live page. In practice that means one person answering for the message from ICP through to the campaign that runs on it.

You mention AI tools a lot. Is the work AI-generated?

The workflows are AI-assisted, the judgement is not. AI gets me to a first draft faster, which is why creative deliverable time dropped by at least 30% at Allteam. The value I add is knowing what to cut, what to keep, and what a real buyer would never say out loud. The "same brief, two drafts" toggle above shows exactly what that edit looks like.

What size company do you work best with?

I have run enterprise cycles with Cisco and NetApp, where the buying committee is large and the timeline is long, and SMB and startup motions at Allteam and Pinchforth, where speed matters more than process. The common thread is early-stage clarity: products that do something genuinely useful but have not found the words for it yet.

What is GEO, and why do you keep mentioning it?

Generative Engine Optimization is the practice of getting a brand cited inside AI answers, in ChatGPT, Claude, or Perplexity, rather than just ranking on a search results page. I wrote early POV content on GEO versus AEO because buyers increasingly research through AI surfaces first, and most B2B content is still written as though Google is the only destination.

What do you need from a team to do this well?

Access to the product, one or two real customer conversations, and whoever knows why the last deal was won or lost. Positioning is mostly a research problem. The writing is the easy part once the thinking is right.

Are you looking for a role or project work?

Open to both. I am currently Senior Manager for Content and Communications at Outnovate, and I am deliberately building deeper into product marketing through a Product Marketing Alliance certification and a PGDM at XLRI Jamshedpur. If you have a product marketing problem worth solving, I would like to hear about it.

Connecting what teams build to why buyers care.

The gap between what a product does and why anyone should care.

Positioning through pipeline, kept in one pair of hands.

Messaging that makes sense

Launches built to land

Written to be read

Measured on pipeline

Five years, four companies, two continents.

Products and programmes I've taken to market.

Same brief, two drafts.

Where I tend to add the most value.

From zero to launch, with a clear output at each step.

ICP & clarity

Positioning

Content & assets

Launch & growth

The actual deliverables.

Enterprise accounts to startup growth.

Senior Manager – Content & Communications (Business Unit Leader)

Content Strategist & Client Servicing

Marketing Manager (US Remote)

Senior Operations Representative, Apple

Skills & tools.

Building the formal side, deliberately.

PGDM in Business Management

Product Marketing Alliance

Advanced Certification, Digital Marketing

Content Marketing & Marketing Analytics

BA, Journalism, English & Psychology

Things people usually ask.

If the message isn't landing yet, I'd like to hear about it.